strategy Analytics: Unlocked Smartphones Made Up 9% of total Smartphone Volumes in US in 2015 - PR Newswire (press free up)

BOSTON, Feb. 23, 2016 /PRNewswire/ -- based on the newest research from method Analytics, US unlocked smartphones shipments grew 140 percent yearly to hit a record 14.6 million units in 2015. BLU took the lead, capturing a share of 36 % of the unlocked smartphone market in US closing yr.

Linda Sui, Director at approach Analytics, referred to, "US unlocked smartphone shipments improved a hundred and forty% annually from 6.1 million instruments in 2014 to 14.6 million in 2015. In distinction, US total smartphone shipments best grew 7% final 12 months with 158.7 million units. Unlocked smartphones made up 9% of total smartphone volumes in the US in 2015, significantly up from four% 12 months ago. Unlocked smartphones are the faster-starting to be section within the US smartphone market today."

Neil Mawston, govt Director at strategy Analytics, brought, "BLU shipped 5.2 million unlocked smartphones for the no 1 spot in the US in 2015, growing one hundred sixty % annually from 2.0 million contraptions in 2014. The Florida-primarily based business has been transforming into abruptly within the US unlocked smartphone market as a result of wide distribution channels like Amazon and BestBuy and widespread Android unlocked models just like the Studio 6.0 mannequin. Apple also ramped up volumes promptly within the US unlocked smartphone, market driven via the iPhone upgrade application launched in Q3 2015. We tracked 1.8 million unlocked iPhones sold in the US in 2015, dramatically up from 0.7 million instruments in 2014, transforming into 157 p.c annually."

Ken Hyers, Director at strategy Analytics, added, "Motorola also had a robust efficiency in the US unlocked smartphone market, delivery a checklist 1.4 million unlocked smartphones in 2015. Motorola solidified its third position standing with a 9 percent marketshare, up from 2 percent twelve months ago. Motorola's newly launched Moto X (third era) and G (3rd technology), in addition to expense rate reductions for its 2nd Moto G were the leading increase drivers for it during this segment during the second half of 2015. LG and Huawei additionally saw potent boom within the US unlocked smartphone market in particular because of match demand for the Google Nexus 5X and 6P respectively."

Linda Sui, Director at strategy Analytics, brought, "Leasing and EIP (machine installment plan) courses take smartphones lower back to their "actual" values, rather than sponsored expenses. This has  made can charge-delicate consumers look for alternative or cheaper alternatives in open and on-line channels within the US. meanwhile, US correct carriers' SIM-handiest offerings and Apple's iPhone upgrade application also play the catalyst position. We forecast unlocked smartphones will further develop to 23 million contraptions in 2016 within the US, accounting for 14% of complete smartphone volumes. The unlocked smartphone market is the sooner-becoming segment within the US, which is the most advantageous smartphone market global. No smartphone makers can manage to pay for to disregard the booming unlocked smartphone market within the US."

exhibit 1: US Unlocked Smartphone seller Shipments and Marketshare in 2015  [1]

US Unlocked Smartphone dealer Shipments (thousands and thousands of instruments)

2014

2015

BLU

2.0

5.2

Apple

0.7

1.eight

Motorola

0.1

1.four

Others

three.three

6.2

complete

6.1

14.6

US Unlocked Smartphone seller Marketshare (%)

2014

2015

BLU

32.eight%

35.6%

Apple

11.5%

12.three%

Motorola

1.6%

9.6%

Others

54.1%

forty two.5%

total

one hundred.00%

one hundred.00%

complete increase: yr-over-year (%)

103%

140%

 

[1]  Numbers are rounded.

the full document, US Unlocked Smartphone dealer Market Share : q4 2015 is posted by means of the strategy Analytics wireless Smartphone techniques (WSS) service, particulars of which can be found here.

About method Analytics:

method Analytics is a global, independent research and consulting company. The business is headquartered in Boston, u . s . a ., with workplaces within the UK, France, Germany, Japan, South Korea, Taiwan, India and China. seek advice from www.strategyanalytics.com for more suggestions.

Americas Contacts:Linda Sui / +1 617 614 0735 / LSui@strategyanalytics.comKen Hyers / +1 617 614 0757 / KHyers@strategyanalytics.com

EMEA Contact:Neil Mawston / +44 1908 423 628 / NMawston@strategyanalytics.com

Asia Contact:Woody Oh / +44 1908 423 665 / WOh@strategyanalytics.com

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