Smartphone information Apps Skew Male, Older in Japan - eMarketer

January 29, 2016 | Demographics | cellular

Most smartphone users in Japan turn to apps for guidance about what's happening on earth—at the least for a few minutes a day, in line with December research.

according to December polling through Colopl, cell information apps are regularly occurring in Japan: A majority of smartphone users throughout age and gender traces have downloaded one.

but they're most time-honored with the oldest smartphone users. more than 80% of male smartphone users over 50 had downloaded news apps, along with 73.5% of guys in their 40s.

ladies the equal age have been extra doubtless than their more youthful counterparts to have downloaded information apps—however less possible than one of the most more youthful men surveyed.

nevertheless, even amongst women and women ages 10 to 19, a majority had downloaded information apps.

Most clients didn't record spending too a whole lot time with such apps on a daily basis, however. On weekdays, a big plurality (forty eight.7%) spent less than 10 minutes with news apps. On weekends, an outright majority (51.0%) spent less than 10 minutes with them.

In Japan, the main categories of smartphone apps installed focal point around communique, with social networking and chat apps popping out on good.

eMarketer estimates that fifty five.eight million americans of all ages will use smartphones in Japan this year, representing fifty two.4% of all cellphone users in the country and 44% of the whole inhabitants.

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